The Appalachian Haze Story

Appalachian Haze was founded by Roman Harris-MacDonald and Hope Wickersham, a couple from Asheville, North Carolina, in the Blue Ridge Mountains. Growing up among winding trails, rushing streams, and the soft blue haze that settles over the ridges at dusk, they found a lifelong connection to the land and a desire to share its essence.

The Appalachian Mountains are among the oldest in the world; shaped by time, water, and wind, into the misty peaks we know today. For us, these mountains are more than a backdrop; they’re where we learned to love nature, to listen to the sound of rivers, and to appreciate the quiet beauty of wildlife and God’s design. Places like Pisgah National Forest, DuPont State Park, and the waterfalls along the Blue Ridge Parkway continue to inspire our scents; reminders of early mornings at a campsite, hikes with friends, warm fires on cold nights, and the comfort of a grandmother’s cabin filled with hot cocoa and fresh pastries.

From these memories, Appalachian Haze was born; a line of handcrafted room sprays designed to capture and share the spirit of the mountains. Each bottle is assembled by hand, using sustainable, all natural essential oils, with great thought put into every blend. The result is something natural, pure, grounding, and nostalgic; a sense of freshness that might transport you to a memory or a place of comfort and beauty.

The name “Appalachian Haze” comes from the blue mist that hangs over our mountains, as well as a song dear to us. It reflects both the land we call home and the atmosphere we hope to bring into your home.

Though we began with room sprays, Appalachian Haze is more than a product line; it’s a vision. In time, we hope to expand into soaps, incense, car air fresheners, and more, creating everyday rituals that carry the heart of the Appalachians wherever you are.